MANDARIN ROSE

ABOUT THE PROJECT

MANDARIN ROSE

Led comprehensive digital transformation for Mandarin Rose, a cloud kitchen startup. Created cohesive brand identity across digital platforms and physical touchpoints, resulting in 23% improved conversion rates, 10% improvement in order completion times, and 15% boost in customer engagement.

ROLE

USER RESEARCH
BRANDING
VISUAL DESIGN

PACKAGING DESIGN

PHOTOGRAPHY

TYPE

BRANDING | CONTRACT

TOOLS USED

FIGMA

ILLUSTRATOR

PHOTOSHOP

CANVA

GOOGLE SUITE

BRAND GUIDELINES

Visual Identity

Designed minimalist logo featuring modern typography with subtle Asian-inspired elements. Created comprehensive brand guidelines with consistent color palette (deep red, gold accents), typography system, and visual elements that conveyed premium Asian cuisine experience.

IDENTIFYING FRICTION POINTS

Where is your
menu ?

Mapped customer journey to identify friction points in ordering process. Redesigned menu layout emphasizing food photography and streamlined categorization, making dishes easily scannable. Applied visual hierarchy principles to guide users toward conversion.

PHOTOGRAPHY

What's your food
like ?

Executed food photography sessions focusing on authentic presentation, vibrant colors, and appetizing compositions. Created style guide ensuring consistent photography across all menu items, balancing artistic quality with accurate representation

BIODEGRADABLE

Packaging

Design memorable packaging design

What did I learn ?

Integrated Brand Experience

Discovered how seamlessly connecting digital platforms (Zomato/Swiggy) with physical touchpoints (packaging/photography) creates a cohesive customer journey that builds trust and drives conversion in the food delivery space.

Data-Driven Design Decisions

Learned to leverage analytics to identify specific friction points in the ordering process, allowing for targeted design interventions that directly improved business metrics (65% conversion improvement, 28% reduced abandonment).

Visual Hierarchy Impac

Recognized how strategic application of visual hierarchy principles across menu design and photography dramatically influences customer decision-making, particularly in the limited-attention digital food ordering environment.

Purple and Pink Gradient Modern Bold Mobile App Presentation (2).png

Purple and Pink Gradient Modern Bold Mobile App Presentation (3).png

Let's work together

Reach out at manvisingh8888@gmail.com. I have an inbox zero rule so I’ll see your message for sure and, I’ll reply with at least one smiley.

Visual Identity

Makes you mouth water

Created comprehensive brand guidelines with consistent color palette, typography system, and visual elements that conveyed premium Asian cuisine experience.

TYPOGRAPHY